Delta Air Lines

Multi-channel marketing
designed for the modern traveler

Maintaining our cruising speed as the industry leader

Challenge

Successfully maintaining a leadership position in the highly competitive airline industry requires both operational excellence and a commitment to delivering a superior travel experience. That’s why Delta tasked Jackson Spalding with not only retaining its most loyal and high value customers, but also winning the hearts and minds of the next generation of frequent business travelers. And we were up to the challenge. With nearly 18 years of service to Delta, we a have a long track record of helping the brand soar through branding, public relations, internal communications, digital marketing, website design, social media and strategic corporate partnerships.

Email Marketing

We thoughtfully craft email content and pair it with dynamic imagery and meaningful incentives that captivate SkyMiles® Members. We closely monitor performance metrics to ensure the emails are driving true engagement while delivering on specific business goals. Our team delivers both big vision campaigns as well as highly responsive tactics driven by an ever-changing marketplace.

Branded Partnerships

Another highly successful strategy has been to help activate partnerships with like-minded and relevant brands that our SkyMiles members respect and genuinely want to be connected with. From global innovators like Airbnb, to national trendsetters like Shake Shack and even beloved local brands like King of Pops, the experiences we help deliver go well beyond the airline seat.

In the case of Airbnb, the Delta SkyMiles team turned to Jackson Spalding to create a marketing campaign to announce the highly-anticipated partnership and show that the brand was committed to delivering expansive and inspiring travel experiences. The JS team created a campaign that spoke to Airbnb’s largely millennial following without alienating our more traditional members. We designed, wrote and built the microsite and supported it with customer emails along with a variety of digital placements.

 

The modern traveler also craves exclusive access to buzzworthy experiences so that’s what our team delivers for Delta SkyMiles® Credit Card Members under the hashtag umbrella #DeltaAmexPerks.

Digital Experiences

The anchor for most robust digital experiences is a virtual gathering place to share and exchange information. Our team developed fluid microsites for #DeltaAmexPerks, including a national Leon Bridges concert contest, and GRAMMYs®, just to name a few.

 

Social Marketing

These travelers gravitate toward the unexpected and once they find it, they want to share it on social channels. We developed social marketing strategies, contests and campaigns for Card Member promotions around Leon Bridges, Shake Shack, King of Pops and exclusive TPC golf events on behalf of Delta.

 

Event Marketing

Our more evolved traveler views the customer experience through a different lens with work and life closely intertwined. They reward brands with their loyalty for making it easier to do what they love. The Jackson Spalding team is frequently tapped for event ideation, activation, partnership facilitation, email marketing, landing page design and post event reporting.

 
You and the team have been an indispensable part of my team and much of our success this year is directly because of your work and sacrifice. Brendan BellDelta Air LinesDigital Marketing

The Results

We know that when our SkyMiles travelers are fully engaged, they're more loyal and profitable to the brand. We’re proud of the impact our work has had in helping Delta maintain their leadership position and we look forward to adapting the customer experience to meet the needs of the next generation of high value frequent travelers. 

100 +

total events
hosted

200 +m

total email impressions
in 3 years

2.1 m

total website
visits

25 +k

total social media engagements

Team Delta

Meet the JS team that works tirelessly alongside our amazing clients to help make  Delta Air Lines such a successful brand.

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