What We Do

BRANDING

Branding is that half-second emotional reaction you have to a person, product, service, or most notably – a brand. A brand promise is reinforced in many ways over time, but it all starts with a strong brand foundation. Branding goes beyond names and logos – it's also how your people embody the brand and personify it with audiences external and internal. And that's the crux of a strong or weak culture, which will ultimately make or break your brand's future. Ultimately, without consistent brand identity, all marketing communications suffer.

  • Purpose + Values
  • Brand Positioning
  • Logos + Visual Identity
  • Messaging
  • Naming
  • JS Excavation®

STRATEGY

We don’t do anything without a strategic approach. Strategy establishes the guardrails that keep an organization from diverting to the shiny object or the flavor-of-the-month opportunity. It creates focus. It creates accountability. It allows for year-over-year comparisons. It allows for some ideas to take the “back burner” if they don’t quite fit. It doesn’t have to be complex or take forever to create. It just needs to be thoughtful. Strategy is a scale-don’t-skip step to our work.

  • Market Research
  • Audience Personas
  • Competitive Analysis
  • Ideation
  • Story Mining
  • Integrated Communications

CREATIVE

We think brands are beautiful – or at least they should be. Creative is more than just design at Jackson Spalding. Our creative teams are obsessive about audiences, and rely just as much on sociology and psychology as we do on style and color. Visuals should speak to people in ways that inspire curiosity and reflection. We always look beyond the first right idea to see what the second right idea might be. That’s the secret to breaking barriers.

  • Graphic Design
  • Advertising
  • Art Direction
  • Experiential Design
  • Print + Multimedia
  • Video + Photography

DIGITAL

Consumers are smarter and more skeptical than ever. They look to be educated, entertained and expect valuable, relevant and consistent content. With all the noise in the digital landscape, breaking through the clutter can be tough for even the most earnest brands. We help brands connect with those they care about most authentically and strategically.

  • User Experience
  • Interface Design
  • Responsive Websites
  • Content Marketing
  • Email Marketing
  • Social Media
  • SEO + Search Strategy
  • E-commerce
  • CMS Development

CRISIS

Our crisis communications and issues management practice can be grouped into three key phases: proactive, reactive, and active learning. We encourage clients to be proactive and develop a crisis communication plan well before they need it. We are always on standby to react to the inevitable crisis that your brand will face. Once the crisis loses stamina, we immediately evaluate what went well and what could have been better. We help our clients through that process, and we're constantly learning from our experiences in every industry.

  • Accusations
  • Bankruptcy
  • Corporate Change
  • Data Security Breach
  • Disaster Response
  • Disgruntled Employees
  • Environmental Impact
  • Executive Misconduct
  • Labor Disputes
  • Leadership Change
  • Loss of Life
  • Social Issues

COACHING

You’ve probably heard that most people place ‘public speaking’ above death in their list of fears. We’re on a mission to change that. Our coaching and training processes start with a baseline of best practices and 101-type overviews on speaking - on camera, at a podium or at a private engagement. Then we evaluate a speaker’s personal strengths and improvement areas and practice ways to embrace authenticity to tell a compelling narrative. Our coaching practice is led by a former NBC News producer, a former NPR reporter, a former Edward R. Murrow Award-winning sports anchor and a six-time Emmy winner for broadcast news. No need to fear – we can help.

  • Media Training
  • Speaker Training
  • Leadership Development
  • Interview Preparation
  • On-Camera Simulation
  • Team Building

PUBLIC RELATIONS

Public relations is communicating with clarity and integrity to critical audiences you want to positively impact over time. We take the long view on building brand reputation. Independent third-party validation remains to be the most valuable way to build brand awareness and affinity. Though the platforms are ever-evolving, we help others articulate the stories that need to be told. Because, like in ancient times, stories are how we best absorb information. That's just human wiring.

  • Media Relations
  • Influencer Relations
  • Content Development
  • Writing + Editorial
  • Internal Communications
  • Community Relations
  • Corporate Social Responsibility

EVENTS

An event is more than logistics and speeches. It’s about creating an experience that evokes emotion in your audience. We help our clients think through how every event – no matter how big or small – fits into their larger marketing strategy and overall business strategy. An event doesn’t end when your last guest leaves; it’s a launch pad for building relationships with your target audiences. Being a full-service agency, we create efficiencies in both time and budget by planning and managing events under one roof.

  • Event Concepting
  • Touchpoint Planning
  • Timeline Management
  • Production Design
  • Vendor Management
  • Audience Engagement

PAID MEDIA

We ensure brands’ advertising creative and value-based content are seen by the right audience in the right place at the right time. The six factors our media buyers and planners balance to achieve an effective and efficient advertising spend are target audience, geography, media mix/ad units, timing, reach and frequency. Compellingly, our cost structure proves we're not interested in our own profit. We'd much rather pursue a trusted relationship and share compelling creative than chase budget.

  • Paid Search
  • Native Advertising
  • Print + Outdoor
  • Broadcast + Audio
  • Search Engine Marketing
  • Paid Social

MEASUREMENT

Jackson Spalding was founded on the concept of discovering “the better way.” We find the better way by understanding the impact of our work - both successes and failures - and optimizing based on those results. At Jackson Spalding, our experts derive valuable insights based on key metrics such as engagement, conversion, and ROI. We then make strategic recommendations based on those insights. Because without insights, data is just numbers.

  • Data Tracking
  • Dashboards
  • Attribution Modeling
  • Predictive Analytics
  • Audience Segmentation
  • Campaign Optimization

THE JS WAY

We infuse our culture with the mission to be the most trusted and respected marketing agency. This is our charge.

Meet Our People