Pursuing Possible: Turning “I Can’t” into “I Can”

Shepherd Center faced two significant challenges: safeguarding a family-owned legacy in leading spinal cord and brain injury, while also pursuing its most significant growth strategy and capital campaign to date. As a result, Shepherd Center tapped Jackson Spalding to create and lead a thoughtful, strategic and impactful campaign to drive results.​ 

Shepherd Mailer
Graduate Stories

donations raised in phase one 


digital ad impressions 


clicks to start a donation 


impressions net reach of radio ad campaign


OOH impressions


The Team

Alex Loomis

Alicia Harwell

Charlie Crose

Chowning Hawkins

Robert Bumgarner

Haley Swift

Rachel Weber

Mary Douglas

Kaylin Knopp

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