Brand Storytelling for Mission-Driven Organizations

When it comes to a foundation and its donors, we often think mission matters most. And sure, it does, but engaging and earning a prospective donor is much more than connecting to a mission. We spent time with Sarah Batts, long-time foundation leader within the healthcare space, who most recently accelerated the Shepherd Center Foundation forward in new ways with an intentional approach to brand storytelling and communications. The nonprofit organization is the major fundraising entity for Shepherd Center, one of the top 10 rehabilitation hospitals in the country, as ranked by U.S. News & World Report.   

As Sarah shares, “If I’m going to connect with your brand and invest in it, I have to see myself in your brand.”  Find out how translating the organization’s life-changing mission and inspiring culture into marketable stories has been key to deeper donor engagement. 

Want to dig deeper into this kind of thinking? We’ve developed a guide – which you can download here – to help you reimagine your approach to healthcare marketing by building distinct brand experiences.