Overview
With so many digital options available to consumers, more than ever, brands have to set themselves apart from their competitors. But not just by making the best product or offering the highest value. For companies to succeed in our always-connected culture, they have to create and deliver digital marketing experiences that cut through the clutter. Whether rebuilding a brand’s home on the web or activating social influencers who can spread your message, Jackson Spalding is a digital marketing agency that helps our clients create lasting connections with their audience and, ultimately, drive loyalty that leads to business results.
Process
We start every digital project with two big questions – what is the business goal and what are the audience needs? This discovery phase is highly collaborative, as we work alongside our clients to answer these questions and uncover key insights. Armed with this information, we then develop a strategy that will keep us marching toward the same goal throughout the creative process. Finally, we monitor and measure the results of our work to drive improvement and innovation.
What We Do
Design + Development
Search + Reputation
Content Marketing
Social Media
Influencer Relations
Email Marketing
Paid Media
Performance Measurement
Design + Development
Our design and development teams create and optimize digital products such as websites, mobile apps and portals. We work at the intersection of interface design, data and technology to build compelling and effective user experiences.
- Websites
- User Experience
- Digital Magazines
- Mobile Apps
- Usability + User Testing
- Social Integration
- Digital Products
- Interface Design
- Virtual Reality
Search + Reputation
We maximize a brand’s exposure in Google and other search engines. We also improve brand reputation by targeting various online channels, combatting the most visible sources and publishing thoughtful content to influence overall sentiment.
- Online Reputation Management (ORM)
- Local Optimization
- Search Engine Optimization (SEO)
- Competitive Inbound Analysis
- Keyword Research
- Ratings + Review Management
- Search Strategy
Content Marketing
Content marketing strategy starts by defining specific audience personas and the user journey, and then identifies content topics, formats, channels, CTAs and KPIs for each stage. Our goal is to always move people to the next stage of the buyer journey toward a defined action.
- Content Strategy
- Publishing Management
- Audience Research
- Social Content
- Keyword Research
- Persona Development
- Long-form Editorial
Social Media
We create, publish and monitor content for a variety of social networks to amplify a brand’s message, encourage user-generated content and stimulate conversation. Our team helps ensure every post, reply, like and comment are guided by a complete social media strategy.
- Social Media Strategy
- Listening + Response
- Content Creation + Distribution
- Community Management
- Paid Social Campaigns
Influencer Relations
We develop and manage relationships with influential bloggers, journalists, celebrities or individuals with a substantial social following and subject matter expertise. Our team facilitates the alignment of shared goals of these influencers with brands' marketing goals to measurably impact the behavior of an intended audience.
- Influencer Strategy
- Product Launches
- Content Promotions
- Event Promotions
- Influencer Network + Partnerships
- Brand Advocacy
Email Marketing
We create and execute email marketing strategies to help brands reach, engage and move their target audiences toward defined actions. Our team can service the full life cycle of an email campaign, from concept to design, development, tracking and automation.
- Email Marketing Strategy
- Template Creation
- Email Design
- Analytics + Reporting
- Performance Audit
- Email Marketing Automation
Paid Media
This team specializes in online advertising and paid strategies for a variety of platforms such as Facebook, Instagram, LinkedIn, Outbrain and more. We ensure a brand's content and creative are seen by the right audience in the right place at the right time.
- Paid Search + PPC
- Digital Display Banners
- Paid Social
- Outdoor
- Radio & Online Audio
- Native Advertising
- Broadcast + TV
- Paid Media Analytics
Performance Measurement
We make sure there is a way to track our impact on marketing goals in specific, quantifiable terms. We help clients make informed decisions based on which content was effective, how audiences respond, which campaigns deliver leads and which leads convert. Our ultimate job is to help determine what worked, what didn’t and how efforts should be optimized.
- Analytics & Insights
- Competitive Intelligence
- A/B Testing
- Campaign Optimization
- Survey Support
- Market Research
- Audience Segmentation
- Technical Support
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Digital Team
Meet our digital team that has a wide ranging expertise in digital marketing.
