Crisis Communications

Helping companies navigate and avoid difficult situations


Our crisis communications and issues management practice can be grouped into three key phases: proactive, reactive, and active learning. We encourage clients to be proactive and develop a crisis communication plan well before they need it. We are always on standby to react to the inevitable crisis that your brand will face. Once the crisis loses stamina, we immediately evaluate what went right and what could have been better. We help our clients through that process, and the same goes for our team. We're constantly learning from our experiences in every industry.

Why It Matters

A poorly handled crisis can cripple a brand. It can diminish public trust resulting in loss of market share or even lead to the demise of the entire company. Some important factors affected by a crisis are:

  • Company Revenue
  • Talent Retention
  • Customer Retention
  • Brand Trust
  • Internal Leadership Trust
  • Media Coverage
  • Social Media Sentiment
  • Stock Price Impact
  • Donor Commitment

What We Do

We have deep experience in a wide range of crisis situations across many industries. Here are a few issues we frequently handle. References are available upon request:

  • Accusations
  • Bankruptcy
  • Corporate Change
  • Data Security Breach
  • Disaster Response
  • Disgruntled Employees
  • Environmental Impact
  • Executive Misconduct
  • Labor Disputes
  • Leadership Change
  • Loss of Life
  • Social Issues

Jackson Spalding -  Crisis Communication

Our Approach

The best time to address a crisis is before it happens. We can audit potential vulnerabilities, build a new crisis communication plan or enhance an existing one.

Overreacting to a challenge can create a crisis, while underestimating a crisis can create catastrophe. We help determine if you are facing a reputational challenge or a reputational crisis and plan accordingly.

As your trusted adviser, we can help you communicate through any tough situation.

We provide support across media relations, digital, speaking engagements, statement development, social media and internal communications. Internally or externally, we can determine the message, the messenger, the tone, the venue, the tools and the timing.

We monitor the process and determine if adjustments need to be made along the way. When the storm has passed, we help assess how a sensitive matter was handled and make improvements to be even more effective and responsive in the future.

Industries Served

We’ve handled crisis communications for more than 20 years, and our clients’ privacy always comes first. Here are a few industries we’ve worked in most often:

  • Banking/Financial
  • Chemical
  • Consumer
  • Education
  • Entertainment
  • Faith Based
  • Food Service
  • Healthcare
  • Manufacturing/Industrial
  • Nonprofit
  • Pest Control
  • Real Estate/Construction
  • Retail
  • Sports
  • Transportation
When we called Jackson Spalding, we were facing an urgent situation with potential business and media implications. The team quickly and effectively put together a strategy and tools for our executives that included messaging, training, monitoring, a microsite and video testimonials. The extra effort, professionalism, collaboration and strategic insight at Jackson Spalding helped us to emerge positively from a tough challenge.” Gary ConverseOsmoseSenior Vice President-Global Marketing

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Our Crisis Team

Meet the JS team who is on-call to support your brand before, during and after a crisis occurs.


Contact our crisis team if you are facing a crisis and need assistance. We'll be in touch with you as soon as possible.

404-724-2500 [email protected]