Talented People but it’s the character that counts

Rachel Vaughan

Rachel Vaughan

Rachel Vaughan

Rachel is a Digital Strategy Team lead, working with a crew of activators and SME’s to ensure integrated and measurable results. She’s based in Dallas and leads content strategy for our clients. She loves focusing her marketing experience on emerging channels because it uses both the analytical and creative sides of her brain.

Most recently at JS Rachel has successfully launched a new brand, Variant, into the digital space – with content, social and ORM. Building awareness and leaning into breaking industry norms has led to unmatched rates of driver acquisition. She has also developed and spearheaded the media plan for Toyota Takata to hone in on an exact target audience, dependent on vehicle make and model to initiate response from this specific group, including offline measurement to capture and report on success of marketing initiatives leading to action.

Before joining JS, Rachel was the Account Director for Client Partnership at Ansira, There, she led digital marketing strategies for Shell and its key channel partners, like Walmart and Pep Boys. She began her career in property marketing, moving from multi-family marketing in Chicago to commercial real estate marketing when she relocated to Dallas.

A native of Naperville, Illinois, Rachel ventured to the University of Kansas on the advice of family who lived nearby. She earned a business degree with a marketing concentration and managed to cap off her senior year with a Jayhawk national championship.

Rachel lives in the White Rock Lake area of metro Dallas. Away from work, she volunteers with the Junior League of Dallas and enjoys dining out and catching concerts with friends. Her longtime roommate is Boo, a black-haired domestic cat she rescued from the streets of Chicago.

She’s been to 14 different countries, but still counts Italy and Iceland on her bucket list.