Caroline Nutter Duffy
Katherine Gatza Zenus
Rachel Weber leads and is responsible for the management and growth of the agency’s Paid Media team, which helps JS clients innovate their advertising to drive impactful results. This includes building and delivering a service line of best-in-class expertise across paid media strategy and integrated planning, paid social, paid search, digital (native, programmatic, display, mobile and video), print and outdoor, broadcast and audio. Based in Dallas, she loves focusing her marketing experience on emerging channels because it uses both the analytical and creative sides of her brain.
A recent client highlight at JS, Rachel, successfully secured new market entry in Texas for an established California brand, Mendocino Farms. Year over year revenue in TX increased 2X as a result of paid media campaigns. This paid media blueprint created for market entry will be replicated for new state expansion, and current support includes 360-degree, integrated, evergreen campaigns across markets. Rachel’s campaigns earned the award Marketer of the Year – 2021 Interactive Media Campaign issued by The American Marketing Association Dallas/ Fort Worth.
Before joining JS, Rachel was the Account Director for Client Partnership at Ansira. There, she led digital and paid marketing strategies for Shell and its key channel partners, like Walmart and Pep Boys. She began her career in property marketing, moving from multi-family marketing in Chicago to commercial real estate marketing when she relocated to Dallas.
A native of Naperville, Illinois, Rachel ventured to the University of Kansas on the advice of family who lived nearby. She earned a business degree with a marketing concentration and managed to cap off her senior year with a Jayhawk national championship.
Rachel lives in the Plano area, a suburb of Dallas with her husband and their two cats. Away from work, she volunteers with the Junior League of Dallas and enjoys dining out and catching concerts. She’s been to 15 different countries, but still counts Italy on her bucket list.
analytics , content marketing , content strategy , digital marketing , digital strategy