JS partnered with TK Elevator to celebrate their grand opening event and execute a media relations strategy to generate excitement for the new headquarters with their global and local community partners.
TK Elevator (TKE) was opening its North American headquarters in Atlanta. As a global leader in the elevator industry focused on advancing innovation, sustainability and digitalization, TKE wanted to raise awareness of their new brand among global, North American and local community leaders who would consider using TKE services in the future.
Atlanta would be home to the three-building complex which includes 205,000 square feet of office space and features the 420-foot-tall Innovation and Qualification Center (IQC) with the tallest elevator test tower in North America.
TKE’s goal was to showcase the many appealing attributes of the new headquarters, including proximity to The Battery and Truist Park, as well as tout its potential as a host venue for future events.
JS was tapped to plan a celebratory grand opening event and execute a media relations strategy to generate excitement for the new headquarters with their global and local community partners.
Jackson Spalding managed the grand opening event and leveraged local, trade and national news media contacts. This was accomplished by:
While the grand opening was a part of the larger market entry plan, our goal to celebrate the opening with our community partners and establish a positive media buzz was achieved.
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