To make some noise about Special Olympics and Coca-Cola’s music-centric summertime campaign, we had the opportunity to merge the worlds of sports and music together into one harmonious video. Armed with nothing more than their equipment, our Special Olympic athletes created an original music track that served as a triumphant celebration of their journey toward Olympic gold.
1400 times in 15 venues
up by ESPN and then ABC
by 1.4M people for free
four Addys, One Telly and Counting…
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