Georgia’s economy needed a lift. Thankfully, Coca-Cola delivers. To promote Coca-Cola’s commitment to the people of Georgia, we created a series of ads highlighting Coca-Cola’s million-dollar donation to the Technical College System of Georgia’s Commercial Truck Driving Program. 5.9M+ earned media impressions, and one supportive Gubernatorial tweet later, it was clear, delivery received.
earned media impressions
local community leaders engaged
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