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Tyler’s what we call “an idea machine” and he churns those out regularly as one of our digital strategists. His current assignments center on Chick-fil-A, Primrose Schools, SCANA Energy, the Atlanta Braves and Mizuno, which suit him fine since he’s a sports junkie.
He came to us from Rockfish, where he managed search and emerging media for clients such as Kroger and Procter & Gamble, while also focusing on creative influencer marketing and social media campaigns. Before that, Tyler was “the digital guy” at Fleishman-Hillard’s Atlanta office. He is drawn to the digital side of our business because it is constantly evolving.
Tyler’s career began as a Social Media Intern for 790 The Zone, ESPN’s all-talk sports station. He created Twitter and Facebook campaigns there to maximize listener engagement and even managed to tape some on-air commercials. His first full-time job was as the Communications & Marketing Manager for In Zone Brands, a line of natural juices aimed at children. The entrepreneurial environment there gave him the opportunity to revamp their corporate website and dive even deeper into the possibilities of social media.
Tyler’s an O.M., which stands for Old Marietta, just up the road from Atlanta. He graduated from Kennesaw State University, earning a Bachelor of Arts in Public Relations from the School of Communications. He paid his way through college, pulling in a grown-up salary selling women’s shoes at Bloomingdale’s. This should tell you something about his charming personality as well as his penchant for challenges.
He and his wife, Alison, are on a quest to visit as many cities as possible, with their daughter Avery and son Christian in tow. No matter the adventure, you can be sure all moments are captured on Snapchat.
Tyler’s full of fun facts, but the one we like best is his childhood stint as a model. He played a young Dale Murphy in an Atlanta Braves commercial and appeared on an album cover and in a music video for Guadalcanal Diary in the 1980s.