Strategy

Overview

Strategy is the place where everything starts at Jackson Spalding—no project passes "GO" without a meaningful strategy discussion. We look at strategy through several facets that include current trends, competition, goals and obstacles. That doesn't mean it's overly complicated; in fact, we think the real craft of strategy comes in making the complex, simple but powerful.

Why It Matters

The most valuable aspect of strategy is the litmus test it creates. By building a sound strategy, you are establishing guardrails up front, and keep your brand from following the shiny object or the flavor-of-the-month opportunity. Strategy creates focus. Strategy creates accountability. Strategy allows for year-over-year comparisons.

What We Do

Strategy is foundational to brand planning, and a scale-don't-skip process. Whether you're building a comprehensive campaign from scratch, or just need to strengthen an existing plan, our team can help. Here are a few strategy services we do really well:

Market Research
Ideation
Business Consulting
Audience Personas
Story Mining
Need States
Competitive Analysis
Communication Strategy
Content Strategy

Clients

Rollins / Orkin
Mattress Firm
Toyota
Primrose Schools
Chick-fil-A
Delta Air Lines
SCANA Energy
Georgia Transmission
The Coca-Cola Company

I am so appreciative of JS's hard work, excellent strategic approach and counsel and continued support of Orkin. JS is tops in my book, and I honestly have never worked with a better account team. They make my job easier by constantly being on the ball, and I always know that I can count on them for whatever I throw their way.” Martha CraftRollins, Inc.VP of Public Relations & Corporate Communications