Performance Measurement

Using data to drive better marketing decisions


We help our clients make smarter decisions. We do this by using data-driven insights to inform strategic recommendations. We do this across a variety of disciplines and industries. Our ultimate job is to help determine what worked, what didn’t, and how efforts should be optimized.

Our Process

We always start by identifying the goal. Then we specify which key performance indicators align with the goal and assure sound tracking capabilities. We benchmarks for comparative purposes and monitor performance in real-time to detect early insights and optimize tracking metrics. We provide polished reports and ultimately deliver insights and advice to help drive future decisions.

Jackson Spalding -  Performance Measurement Process

What We Measure

Every campaign we design and every project we help inform will have unique business goals and objectives. We communicate our impact on those goals and objectives using specific, quantifiable terms. Here are just a few things we measure for our clients:

  • Reach and Engagement
  • ROI – Sales & Revenue
  • Conversion
  • Social Media Impact
  • Campaign Performance
  • Website Performance
  • KPI’s
  • Channel Analysis
  • Customer Sentiment


  • Audience Segmentation
  • Competitive Intelligence
  • A/B Testing
  • Campaign Optimization
  • Survey Support
  • Digital Technical Support
  • Consumer Insights
  • Strategic Advice
  • Market Research

Jackson Spalding -  Performance Measurement Process, Analytics. Capabilities


  • Delta Air Lines
  • Orkin
  • Mattress Firm
  • SCANA Energy
  • Toyota
  • Chick-fil-A
  • Primrose Schools
  • Gretsch