Speaking with purpose from the podium, on camera, with teams or one-on-one


In this digital age, it is more important than ever to be able to cut through the clutter and deliver clear, compelling content that will engage your most critical audiences. Our interview coaching practice is hyper-focused on identifying that content and helping you deliver it in the most impactful way. Whether it’s from behind a podium, in front of news media microphones, in the board room or on a sales call, Jackson Spalding uncovers the key messages and builds the leadership skills and confidence necessary to get the most out of every engagement.

Why it Matters

Mishandled interviews with the news media or social influencers can instantly spread a negative message around the world. Even the best brands can be tarnished in seconds by instances of poor communication. Individual careers and organizational reputations can all grow and improve through a strategic focus on communication content and delivery. What can coaching do for you?

  • Build your reputation as an industry thought leader
  • Create higher profile mentions in public news media
  • Navigate reputation-ruining questions
  • Engage and motivate important audiences
  • Widen your circle of influence
  • Generate more sales, more engagement, more success

What We Do

Our core coaching team has more than 40 combined years in the news business and more than 30 combined years working with executives to build powerful presentations and speeches. In our sessions, we work to identify the right content and practice the skills to deliver it well. Opportunities we’ve helped clients prepare for:

  • Media Training
  • Speaker Training
  • On-Camera Simulation
  • Leadership Development
  • Interview Preparation
  • Team Building

Our Approach


Our sessions start with defining purpose. We push participants to identify the goals they most want to achieve with their audience. This purpose guides all other work.


Practice is critically important, and we make all our practice time as realistic as possible. We want to ensure the work in the practice room translates to future, real experiences.


Research and focused discussions help identify compelling content that will engage audiences. These stories, facts or experiences will help achieve the identified purpose.


We teach skills that participants can use immediately and provide follow up tools that focus on continuing improvement.

Companies Served

We’ve worked with executives at Fortune 500 companies and employees at non-profits. We’ve prepped people to talk with newspapers large and small and at some of the largest industry events in the United States. We’ve helped people and companies in just about every industry you can name. Powerful communication crosses every boundary.

  • Delta Air Lines
  • Orkin
  • Primrose Schools
  • Kaiser Permanente
  • Chick-fil-A
  • Mattress Firm
  • Mailchimp
  • Google
  • Atlanta Braves
  • Children’s Healthcare
    of Atlanta
  • The Coca-Cola Company

Related Articles

Our Coaching Team

Meet the experts who work on our Coaching team at JS.