Traci came to Jackson Spalding in 2012, bringing a resume packed with 20 years of communications experience, including more than a decade in broadcast journalism. She is a significant player on our sports accounts, communication coaching, real estate, hospitality and non-profit teams.
Traci was the Marketing Manager at the award-winning Reynolds Plantation resort for three years, overseeing all media relations, golf marketing and social media for multiple golf communities. Her work there included producing and hosting a monthly cable TV show, coordinating all media days and VIP events, and handling all marketing and social media for the Reynolds Golf Academy, the TaylorMade Performance Lab and The Kingdom at Reynolds Plantation.
Before she discovered the joy of southern living, Traci was a native New Yorker with a thriving television career. She began as a researcher at CBS Sports in Manhattan, earning a coveted spot as a production assistant for the network’s Winter Olympic Games coverage in Lillehammer, Norway. She worked her way back to her hometown of Rochester, where she sat in the Sports Anchor chair at WHAM-TV (ABC) for six years.
Traci earned a Regional Edward R. Murrow Award in 1999 for a piece on Notre Dame’s mascot. She was also the first woman to receive both the Rochester Press Radio Club Sportscaster of the Year Award and the Monroe County American Legion Baseball Reporter of the Year Award. Her Dad, a retired physical education teacher, is due some credit, since his favorite father-daughter outings were to watch the Yankees and the Buffalo Bills, sparking Traci’s lifetime interest in sports.
An alumna of the Newhouse School of Public Communications at Syracuse University, Traci majored in Broadcast Journalism, but also served as a cheerleader for The Orange. She traveled to the Tokyo Bowl and the Peach Bowl, where ‘Cuse kicked a field goal to beat Georgia in the last few seconds of the game. Traci has traveled widely, but still has The Kentucky Derby and NFL Super Bowl to check off her bucket list.
Closer to home, Traci is married to a professional chef who makes dinnertime a treat for their family of four.