Traci came to Jackson Spalding in 2012, bringing a resume packed with 20 years of communications experience, including more than a decade in broadcast journalism. She is a significant player on our media and speaker coaching team, sports, real estate, hospitality, tech and CSR/nonprofit accounts. She also leads our in-house culture team.
Traci has led work on some of Jackson Spalding’s most high-profile projects including the opening of SunTrust Park, the MLS All-Star Game, the College Football Playoff National Championship, Super Bowl LIII, and the Final Four.
Traci was the Marketing Manager at the award-winning Reynolds Lake Oconee resort for three years, overseeing all media relations, golf marketing and social media for multiple golf communities. Her work there included producing and hosting a monthly cable TV show, coordinating all media days and VIP events, and handling all marketing and social media for the Reynolds Golf Academy, the TaylorMade Performance Lab and The Kingdom at Reynolds.
Before she discovered the joy of southern living, Traci was a native New Yorker with a thriving television career. She began as a researcher at CBS Sports in Manhattan, earning a coveted spot as a production assistant for the network’s Winter Olympic Games coverage in Lillehammer, Norway. She worked her way back to her hometown of Rochester, where she was a sports anchor and reporter at WHAM-TV (ABC) for six years.
Traci earned a Regional Edward R. Murrow Award for a piece on Notre Dame’s mascot. She was also the first woman to receive both the Rochester Press Radio Club Sportscaster of the Year Award and the Monroe County American Legion Baseball Reporter of the Year Award. Her Dad, a retired physical education teacher, is due some credit, since his favorite father-daughter outings were to watch the New York Yankees and the Buffalo Bills, sparking Traci’s lifetime interest in sports.
An alumna of the Newhouse School of Public Communications at Syracuse University, Traci majored in Broadcast Journalism, but also served as a cheerleader for The Orange.
Closer to home, Traci is married to a professional chef who makes dinnertime a treat for their family of four and she is the proud mom of their rescue dog, Mickey. Traci serves on the boards of the Bobby Jones Golf Course Foundation, the Atlanta Tipoff Club and Sunshine on a Ranney Day. She is also a 2020 Leadership Buckhead graduate and a member of the Atlanta Press Club.