Talented People but it’s the character that counts

Tracey Shell

Tracey Shell

Tracey Shell

An integrated marketing champion with more than 20 years of experience, Tracey joins Jackson Spalding’s Atlanta office as a client advisor in our growing B2B practice. 

With a career foundation built on PR, Tracey helps clients identify and tell their best stories. From running media tours and events to creating content marketing and thought leadership campaigns, she has been at the center of numerous high-performing marketing strategies across industries including mortgage, real estate, fintech and technology.  

Tracey is passionate about creating smart communications programs to solve problems, build trust and drive business results. A career highlight was leading a strong PR and content marketing program to help grow Atlanta-based Down Payment Resource from early-stage startup to the nation’s foremost authority on homeownership programs.  

A Berry College grad with a major in public relations and a minor in marketing, she gained meaningful hands-on experience working at the college’s PR office, newspaper and landing multiple internships including the Disney World College Program. 

Tracey and her husband met working as reporters for Berry College’s student newspaper. They now live in Peachtree Corners and are accomplished weekend road warriors driving to soccer fields and aquatic centers to cheer on their two boys.