Talented People but it’s the character that counts

Summer Croom

Summer Croom

Summer Croom

Summer focuses on paid social media strategy and analytics, working primarily with our Mattress Firm team based in Dallas.  We were fortunate to collaborate with her when she lived and worked in Atlanta, and we are delighted that she’s now part of the Jackson Spalding family.

Prior to moving to Texas in 2017, Summer was an Account Manager for Everywhere Agency, managing large-scale influencer marketing campaigns. Her clients included Macy’s Culinary Council, Red Bull, Autotrader and AGCO. One of her favorite projects involved focus groups with high school students to inform a social media strategy for AchieveAtlanta, a non-profit that helps urban teens focus on college completion.

She’s a proud graduate of her Dad’s alma mater, Tennessee State University, where she earned a bachelor of arts in Integrated Marketing Communications and Political Science.  Summer put her studies to the test during a four-month internship with the Executive Office of Mayor Muriel Bowser in Washington, D.C.  Although the experience in politics was exhilarating, she got her fill of “irregular operations” after dealing with a blizzard, a shooting incident at the U.S. Capitol and a week-long public transportation shutdown.

Summer grew up near expressways and skyscrapers in downtown Atlanta, so she’s enjoying the change of pace of a greener neighborhood in Kessler Park. In fact, she recently became a member of the Dallas Arboretum and Botanical Gardens, where she escapes on the weekends to get inspired by nature.

On the professional front, Summer is interested in boosting diversity in communications and is looking forward to building her network in the Dallas area. She’s a proven leader, having served as her sorority president, so we have no doubt she’ll soon be making a difference in her adopted hometown.