Talented People but it’s the character that counts

Kim Hardcastle

Kim Hardcastle

Kim Hardcastle

Kim is a thoroughbred of integrated marketing communications who joined our team after more than a decade on both the agency and corporate sides of our business.

Her work has earned multiple honors including several Phoenix awards from the Public Relations Society of America’s Atlanta chapter, and Gold and Silver Flame awards from the International Association of Business Communicators and American Marketing Association AMY Awards.

Kim joined us in 2008 after serving as Marketing Director for mixed-use real estate developer Novare Group where she conceived multi-faceted branding campaigns for high-profile condominium properties in five southeastern markets. Prior to that, she was Vice President of Marketing for a full-service communications firm in Atlanta where she managed accounts in a variety of industries, including hospitality, food and beverage, law, telecom, real estate and consumer products.

A graduate of the University of Georgia’s Terry College of Business, Kim majored in Marketing with a minor in French. The latter paved the way for post-graduate studies in Fashion Marketing at the Paris-American Academy. It was here that she became interested in identifying trends, which led to her post on the JS Trendwatching Team.

Kim currently serves as our “West Coast Connection,” supporting client business in California and other Western states. After relocating in 2010, she quickly became involved in the local community, with posts on the board of the San Diego Chapter of the American Marketing Association and TROTT, a racehorse rescue group. In 2012, her husband Troy’s career with the Navy relocated them to Ventura County, where Kim now has easy access both to the urban environment of LA and the small-town charms of Santa Barbara and Ojai.

A lifelong animal lover, Kim has said that she would adopt every dog in the local shelter if she ever wins the lottery. She’s getting closer to her dream of owning a farm on the Pacific with her Ojai Valley roost, which is just a short, environmentally-friendly bike ride away from the coast.