Talented People but it’s the character that counts

Julie Hong

Julie Hong

Julie Hong

Julie is part of our field support team for Chick-fil-A, working on new restaurant openings and providing communications counsel for Operators across the country.

She joined JS after almost three years with a boutique agency where she mainly worked on travel and tourism accounts. Her clients ranged from a luxury cruise line to rugged state parks and lodges, but the common denominator was putting them on the map with strong media relations. Julie likes connecting with reporters and already has client placements from CNN, Travel & Leisure and The Globe & Mail to prove it.

Before beginning her official PR career, she was a marketing intern for UGA Press, a university publisher of poetry and fiction. She began there by publicizing advance manuscripts but wound up driving their social media strategy and content. Earlier, she interned long-distance for a small Ohio-based agency, lending a hand with content creation, media pitching and influencer research.

Julie earned a bachelor’s degree in Journalism from the University of Georgia, majoring in public relations. She also received a Certificate in New Media, following studies in digital technology. An avid reader, she originally thought she’d become an author one day, but discovered that the solo work ethic required did not align with her social personality. Once she found PR in college she never looked back – even charging across the ocean to study the world’s best marketing campaigns at the Cannes Lions Festival.

A California girl by birth, Julie is the first on either side of her family to be born in America. Her heritage is Korean, and she has returned there with family to watch her younger brother compete in travel baseball competitions. Closer to home in Atlanta, she travels from Midtown to Buford Highway often for her fix of favorite Asian foods, like Hainanese chicken. In her own kitchen she’s perfecting homemade banana pudding, which she didn’t discover until recently.