Joanna leads Jackson Spalding’s Dallas office and is a co-owner of our agency. She’s a great example of the entrepreneurial spirit that continues to fuel our growth.

After launching the Dallas office from her spare bedroom amid the 2009 recession, Joanna intrepidly built her team and business to attract notable national clients like Mattress Firm and Interstate Batteries. She has served B2B and consumer clients from large public companies to small startups, offering strategic counsel, national media relations support, crisis communications and content marketing strategy.

Along the way, Joanna continued to weave JS Dallas into the cultural fabric of her hometown, donating significant pro bono support to Klyde Warren Park, Fair Park, Dallas Arts Week, JFK Day and her current role as volunteer publicist for the Rise of the Rest Tour.

She began working for JS as an intern in the nascent days of our Athens expansion, an experience that gave her a virtual template for planting her own office several years later. Earlier, she held internships in Washington, D.C., and had the distinction of participating in the release of the 9/11 Commission Report.

Joanna graduated, magna cum laude, from Washington & Lee University, exiting with degrees in Journalism and Spanish as well as a sweetheart who would become her husband. Today, Glenn and Joanna are the proud parents of two young children who keep them on their toes with their many activities.

Joanna is passionate about mentoring other entrepreneurs through her involvement with InspireMore, and promoting the work of Ntarupt, a north Texas organization focused on reducing the factors leading to teen pregnancy. When it comes time to re-balance, Joanna finds inspiration at her family ranch or by soaking up the culture in San Miguel de Allende.