Talented People but it’s the character that counts

Harold Reid

Harold Reid

Harold Reid

We recruited Harold to add heft to our bench of sports marketers, but he’s turned out to be a utility player across the agency. In addition to growing our athletic brand work, he’s also on point for projects with Perdue, Mattress Firm and other clients.

Harold came to us from Porter Novelli, where he co-founded their sports practice and managed crisis monitoring for the agency’s 11 U.S. offices. He’s also worked for other big names in our business, including Fleishman-Hilliard, Ogilvy, and Hill & Knowlton, earning kudos for his story-telling, ideation and media relations skills.

He began his career in New York, promoting financial technology products to the trades.  Over a 10-year run in the Big Apple, Harold eventually counseled many top companies, including Charles Schwab, American Express, Deloitte, Dos Equis and Target. When he landed a New York Times feature about the merger that led to Thomson Reuters, “the answer company” recruited him to work in-house as a member of their first global P.R. team.

Harold will tell you he had no choice but to become a scholar-athlete in a home where education and athleticism were revered.  He had 30 scholarship offers to run track in college and spent his first two years at Eastern Michigan before transferring to Hampton University. There, he joined the inaugural class of the Scripps Howard School of Journalism and Communications and served as captain for the track & field team, which enjoyed two championship seasons on his watch.

A native of Piscataway, N.J., Harold migrated south once he married an Atlanta girl, who, incidentally, was the first person he met on his first day at Hampton. They are firmly entrenched here now, with three daughters and a baby boy who carries on the family name.

Harold’s outside interests include an endless list of sports activities and volunteering locally to support communities in need. He’s thankful for a caring family who always set the bar high and continue to nurture his winning ways.


copywriting , crisis management , media relations , sports & entertainment sector