Erica joined our Dallas office in 2011 after serving as the Public Relations Manager for The Fairmont Dallas. Today she applies her tourism experience to Georgia’s Monastic Heritage Center at the Monastery of The Holy Spirit, a visitor destination that promotes the virtues of quiet reflection and creativity inspired by resident Trappist monks. She also leads media relations for Orkin Commercial and contributes to the Chick-fil-A and Primrose Schools accounts.
Hospitality has been a common theme on her resume, beginning with her days as a waitress while awaiting her first “real” job. She started her career at Expedia, as one of four hotel evaluators who crisscrossed the country to ensure that the amenities and descriptions posted on the website matched reality. Later she became a Customer Marketing Coordinator, a position that involved working on strategic promotions and interactive campaigns to boost the company’s brand awareness.
She was on staff at The Fairmont for some of its busiest events, NBA All-Star Weekend and Super Bowl XLV, but is proudest of her sustained success promoting the hotel’s restaurant and chef to the food media. She also is proud of her grounding in customer service and crisis management, which she naturally acquired through the 24/7 experiences of hotel life.
Erica received a Bachelor of Arts in print journalism from Texas Tech University and later earned her Master of Science in public relations from Texas Christian University. In between, she worked as an au pair in Madrid.
As the daughter of an FBI agent, Erica has developed a high degree of emotional intelligence that helps her “read the room” in business situations. But, she is most thankful for her Dad’s career stints in Puerto Rico, where she met her high school sweetheart, Joaquin, whom she married in 2008. They now live in North Dallas and are enjoying entertaining in their new home.
Erica volunteers for the Dallas Women’s Foundation and is a member of the Young Friends of the Ronald McDonald House, an auxiliary organization that raises money to maintain the comforts of home for the families of pediatric patients undergoing extended treatment.