Daina is a member of our JS West team, supporting clients from coast-to-coast including Mendocino Farms and L.L.Bean. She serves in a media relations and project management role.
Prior to joining JS, Daina grew her public relations, media relations and communication competencies via work in both sports and entertainment. She supported the Los Angeles Kings hockey team in a communications role for four years and was contracted by entertainment agency Breakwhitelight to support on the 70th annual Emmy Awards campaign for the Television Academy.
Daina earned a bachelor’s degree in Communication and Spanish from the University of California, Santa Barbara and pursued further education when she returned home to Los Angeles, receiving a certificate in Strategic Branding and Public Relations with a concentration in Entertainment PR from UCLA Extension. She also studied abroad at the University of Cambridge, which allowed her to feel closer to her British heritage.
She is an avid reader and self-describes as a pop-culture fanatic, personal interests that help her writing stay strong and enable her to provide on-trend recommendations to JS clients. When not visiting her extended family in Atlanta, GA, Daina enjoys traveling internationally and has so far been to 16 countries—her favorites are Costa Rica, England (naturally!), Australia and Greece.
Daina is an animal lover, a vegetarian (though she bends the rules when she travels to really immerse herself in the culture!), a Jeopardy! enthusiast and an overall fangirl in the realms of book series, music artists, movies and TV shows.