Chowning J. Aguilera
Chowning leads the Jackson Spalding healthcare marketing practice. Early in life she dreamed of becoming a pediatrician, driven by her desire to help others. But, a fear of cadavers reoriented her passion to marketing stories delivering a different kind of medical impact.
She joined our team after more than a decade at Dodge Communications (now known as MERGE Atlanta), where she was a leading strategic advisor to healthcare organizations and multinational companies developing healthcare-related verticals. She’s pretty much done it all- from establishing new brands, reversing negative public perceptions, and helping healthcare companies reach their sales or acquisition goals. In her words, she’s always looking for new ways to “make nerdy sexy.”
Past healthcare-related clients you may recognize include Change Healthcare (formerly Emdeon), Deloitte’s healthcare division, Stericycle and myriad others. Across her career, Chowning’s had the opportunity to engage with ancillary organizations supporting the segment, like associations, biotech, consulting, manufacturers, technology, managed care and insurance, pharma and providers.
Chowning began her career in her hometown of Nashville with another agency, McNeely, Pigott & Fox. She contributed to a variety of accounts but was especially proud of her work for Eli Lilly changing public perceptions on mental health. This early introduction to healthcare marketing set the course for her career.
Always interested in paths less traveled, Chowning resigned from her soccer career in her youth to play Ultimate Frisbee. This adventure took her all the way to a gold medal win in Germany and straight on to the University of Georgia where she found her love for strategic communications and marketing, as well as her husband. By SEC standards, they now share a house divided during football season (though neither really cares) but are completely united when it comes to the activities of their two young daughters.
Whenever Chowning can claim time to herself, she’s listening to podcasts, peddling at Soul Cycle, experimenting in the kitchen or rummaging through vintage clothing stores.