With an Atlanta PR and Marketing career that has spanned decades, Caroline has deep and wide experience that has benefitted many clients. She’s launched consumer products, managed complex crisis situations, provided executive speaker coaching, and generated content and media coverage for many top brands. Today she primarily focuses on brand strategy projects, leveraging her love of words and language to help organizations nail their differentiation.

As one of the founding crew at JS, Caroline continues to play an important role in building our business and shaping our culture. Over the years she’s led many accounts – Delta Air Lines, Publix Super Markets, Children’s Healthcare of Atlanta and Primrose Schools – to name a few. One of her most interesting assignments was managing Ashley Smith, the young mother who rose to fame overnight and wrote a bestseller after accused killer, Brian Nichols, took her hostage following the Atlanta courthouse shootings in 2005. This story culminated in a feature film, and Caroline had the thrill of spending time on the set as it came to life.

Her work has earned numerous honors, including the Public Relations Society of America’s Silver Anvil – for The Atlanta Dream Team, which supported Atlanta’s bid for the 1996 Olympics. It also has taken her around the world, sparking agency relationships with PR friends on five continents through PROI Worldwide.

Caroline earned a Journalism degree with minors in French and Speech Communications from Auburn University. Over the years she’s been involved with many organizations, serving on the boards of St. Martin’s Episcopal School, Theatrical Outfit, Lenbrook and the Grady Board of Visitors. Her latest association is membership in the American Name Society, promoting the study of onomastics – a fancy term for the origin of proper names.

In her youth, Caroline sang her way across Poland before the fall of the Iron Curtain, but today she’s content to watch curtains rise for her two sons as they pursue their own artistic careers.