Brent devotes his entire focus at JS to Chick-fil-A, applying his consumer account experience to Team Chickin’s media relations and events teams.
He spent close to two and a half years at Newell Brands, overseeing day-to-day PR, influencer and social media strategies across the company’s cookware, appliance and food brands. His team won a Cannes Silver Lion for its nimble #CrockPotisInnocent response to the season 2 post-Super Bowl episode of This is Us, where Jack dies after a fictional slow cooker fire. In real-life, the brand was caught off-guard by the popular show’s “false accusation” and devised the empathetic and tongue-in-cheek campaign in a matter of hours to restore consumer confidence.
Brent’s lifelong training in theatre and improv likely helped his team flip the script on that trending narrative. It’s a skill he’s used to his own advantage when shifting careers from actor to account executive. Brent produced and starred in a YouTube video called Brent the Intern, aimed at launching his PR career and getting in the door at Cohn & Wolfe’s New York office. The stunt worked and led to four years at the agency where he eventually led campaigns for Hyatt Hotels, Capital One, Sam’s Club and others.
Storytelling has long been part of Brent’s DNA. In high school, he was a finalist for the National Youth Storytelling Olympics, recognition that took him to California to compete with other regional raconteurs. He later earned an undergraduate degree in Theatre Performance from the University of South Florida and had some success with Off-off Broadway shows before deciding to earn a second degree in Communications from The City College of New York.
While he technically left his original profession, the acting bug never really left him. Brent competed in the New York City Karaoke League – winning five championships with his team. Today he’s plugging into Atlanta theatre and hopes to hop up on an improv stage soon.