From large productions, to quick social clips, Alicia enjoys the challenge of getting a project done on time, on budget while exceeding the client’s expectations – every time. Alicia is a videographer, producer and editor leading our JS Video Team. She has been at JS since 2007. While at JS, she has worked on video productions for Toyota Motor North America, Chick-fil-A, Coca-Cola, Primrose Schools, Delta Air Lines, and Orkin Pest Control.
Alicia joined JS after four years with FSN South where she conceived, designed and wrote promotional spots for live sporting events and sports programming. In 2007, Alicia’s Atlanta Braves promotional campaign was nominated for a Promax/BDA award. The series of spots finished in the top three for Best Regional Promo in North America. Prior to that, she held a similar position with UPN Atlanta, WUPA-TV, shooting, editing and promoting shows and movies. Her work earned a national Telly Award in 2004 for “Rock of the Marne,” a documentary about soldiers from Georgia’s 3rd Infantry Division chronicling their mission in Iraq and their return home.
She graduated cum laude from the Grady College of Journalism at the University of Georgia. Her major was Broadcast News, and she originally thought her destination was the anchor desk. Just before graduation, however, she changed her focus to a career behind the camera.
She grew up in a bilingual home, and also earned a degree in Spanish, which makes her a triple threat for clients who need bi-lingual video services.
Alicia spent a term abroad at The University of Oxford in England where she studied Chaucer Literature and British Landscaping Art. Her love for travel continues today. She and her husband, Zach, venture abroad at least once a year to experience other cultures. They also love cooking and entertaining. The Harwells have two young children who keep them quite busy. The family are active volunteers with Atlanta Lab Rescue and have fostered 20+ dogs.
Alicia is a member of Leadership DeKalb’s Class of 2019.