Travel & Tourism Industry | Jackson Spalding

Travel & Tourism

From the takeoffs to touchdowns, we’ve partnered with several of travel and tourism organizations to elevate their brands and drive results. With more than 20 years of service to Delta Air Lines, Jackson Spalding has an established track record of helping the world’s leading airline soar through branding, public relations, internal communications, digital marketing, digital design, social media and strategic corporate partnerships, including those with noted disruptor brands like Lyft and Airbnb. But getting to and from a destination is just part of the journey.

Jackson Spalding has also handled public relations, marketing and communications for the biggest sporting events on the planet and numerous tourist destinations, including World of Coca-Cola, Super Bowl LIII, Klyde Warren Park in Dallas, the Atlanta History Center and the Atlanta Braves. Beyond your standard marketing KPIs, we worked to drive the big-picture success metrics for these brands like sponsorship satisfaction, total gate, revenue per available seat and more.

Travel & Tourism Clients

Thinkstand

Why Atlanta is the True Winner of Super Bowl LIII

Thinkstand

Marketing Without Substance is a Dumpster Fyre

Thinkstand

United Talk

Case Study

Multi-channel marketing
designed for the modern traveler

Client Impact

Delta Air Lines

When Delta SkyMiles travelers are fully engaged, they're more loyal and profitable to the Delta brand, and it's our job to drive that engagement. We’re proud of the impact our work has had in helping Delta maintain their leadership position in the industry, and we look forward to adapting the customer experience to meet the needs of the next generation of high value frequent travelers. Some results from our efforts include: 200+ million total email impressions in three years, 2+ million website visits, 25+k social media engagements and 100+ events hosted.

Client Impact

Atlanta Super Bowl LIII Host Committee

In preparation for one of the largest annual sporting events in the world, Jackson Spalding supported the Host Committee – the liaison between the National Football League, the City of Atlanta and the local community – in preparing for the 53rd Super Bowl. Jackson Spalding provided media relations, communications and social media marketing support. In addition to facilitating 5,800 media from 23 countries, we collaborated with 50+ local, state and federal agencies to accurately convey information to 10,000 volunteers who helped make the event happen. Overall, our media relations efforts produced 953 million impressions and attendance across Super Bowl LIVE and Super Bowl Experience topped 500,000.

Client Impact

Atlanta History Center

As some of Atlanta’s biggest fans, we’re honored to support the Atlanta History Center and their vision to connect the city’s people, culture and history through their exhibitions, educational programs and outdoor spaces. Jackson Spalding provides strategic counsel to the Atlanta History Center and handles media relations, crisis communications, content marketing, influencer relations and measurement for the overall brand as well as for specific exhibitions. Some of our results include securing placements in the New York Times and Wall Street Journal to announce the Atlanta History Center’s exhibit, Cyclorama: The Big Picture.