Our award-winning sports team has the strategic and creative mindset to help you reach your off-the-field goals. We have partnered with professional teams, collegiate athletic departments, sports-based non-profits, apparel companies, equipment manufacturers and corporate sponsors.

Jackson Spalding is not a sports firm. We’re a full-service marketing communications agency that understands that sports and their brands are owned by the people. We’re more interested in the fans in the bleachers than we are in the players on the field. We reach these fans and other audiences through our deep experience in sports marketing and by employing our wide-ranging marketing capabilities.

Sports Clients

  • Nike
  • Mizuno
  • Atlanta Braves
  • SEC ESPN Network
  • College Football Hall of Fame
  • MLS All-Star Game
  • Atlanta Super Bowl LIII Host Committee
  • Eastlake Foundation
  • Atlanta Sports Council
  • Naismith Awards
  • 2018 National Championship
  • PrimeSport
  • ESPN College Football Awards
  • Atlanta Track Club
  • NCAA Final Four
  • UGA Athletics
  • RSM Classic
  • PGA TOUR Championship
  • TRUE Linkswear
  • Big League Impact
Client Impact

Atlanta Braves

Our team partnered with the Atlanta Braves to draft a comprehensive marketing, public relations and community engagement strategy to bring the innovative 63-acre Truist Park/The Battery Atlanta to life. The first-of-its-kind project includes a professional sporting venue and 1.5 million square-feet of commercial space. From naming the development to helping thousands of fans navigate to the ballpark, the team at Jackson Spalding was there before, during and after the first pitch was thrown.
Client Impact

Super Bowl LIII

Jackson Spalding provided the Atlanta Super Bowl LIII Host Committee with media relations and marketing support as they planned and executed the 53rd Super Bowl in Atlanta, Georgia. The agency developed campaigns that included strategic council, social media planning, media relations, and game week support. Our media relations efforts garnered 953M total impressions. Additionally, an NFL-record 32,000 people applied for Team ATL volunteer positions with 10,000 Team ATL members chosen.  Attendance across Super Bowl LIVE and Super Bowl Experience topped 500,000 with the event bringing in 5,800 media from 23 countries.
Client Impact


How do you distill a football team’s identity into one simple mark? That’s exactly what Nike asked us to do for several collegiate and professional organizations. For the NFL, the soul of each city inspired our work, and for the NCAA, it was the schools. Our solution was a contemporary icon for each classic team. Together, these marks capture their singular stories while maintaining harmony with the identity of each team.
Client Impact

Mattress Firm

Jackson Spalding is honored to contribute to the growing success of the brand’s partnership with record-breaking Olympian Simone Biles and the Mattress Firm Foster Kids program. We activated a multi-prong campaign with media relations, event marketing, a video activation and social media to generate nationwide awareness and contributions for the Foster Kids program.
Client Impact


Jackson Spalding worked with Mizuno to develop marketing strategies for several new product launches. Using services including media relations, graphic design, photography, video, event production, social media and influencer relations, our sports marketing team helped Mizuno lace up and go the distance.