Professional Services

There is no industry more relational than professional services – whether it’s accounting, legal, marketing, IT, architecture, engineering, consulting or the various niche sectors that have emerged in recent years. For us, B2B really means P2P in these businesses where highly trained professionals trust other highly trained experts to help them solve complex business challenges.

We help those experts stand out from their competition by using the three Rs of professional services differentiation: relevancy, respect and relationships. Our goal is to help our clients win new business and drive crucial KPIs like billable utilization, project-based profit margin, client churn and prospect-to-conversion timeframes.

Professional Services Clients

  • Kilpatrick Townsend
  • King & Spalding
  • Deloitte
  • TVS Design
  • Moore Colson
  • Parker Executive Search
  • Hall Booth Smith
  • ICF
  • Balch & Bingham
  • Smallwood
Client Impact


Jackson Spalding helped this leading architecture and design firm set themselves apart from larger competitors through our comprehensive JS Excavation process that allowed us to uncover their unique brand positioning and meaningful differentiators. This branding exercise shaped their approach to messaging, hiring, company culture and business development. Subsequent work included communications around development launches, media relations touting new projects, award pursuits for innovative designs and, ultimately, increased inquiries and RFPs.
Client Impact

Kilpatrick Townsend

The international law firm headquartered in Atlanta hired Jackson Spalding to help them redefine their employer brand. Our work included updating their approach to recruitment, including a revamped employment branding strategy to attract law school graduates. We concepted, visually-designed and executed recruiting events across the country dubbed Callback Weekend and helped bring their CSR effort, KT Impact, to life with a new website, visuals and messaging.
Client Impact

Moore Colson

This Atlanta-based high-touch accounting and consulting firm engaged Jackson Spalding to overhaul their marketing strategy. They entrusted us with interviewing potential marketing directors and to provide ongoing strategic counsel as they streamlined their events and marketing tactics.
Client Impact


A comprehensive, multinational consulting services company with 65 offices around the globe, ICF approached Jackson Spalding to serve as a subcontractor to support their work for the Centers For Disease Control. Our multi-year engagement includes the full-time embedding of a Jackson Spalding team member at the CDC offices to handle a myriad of needs ranging from video production to speech writing and social media content creation.