Maintaining brand consistency while fostering growth opportunities poses a challenge for many franchise-based businesses. JS provides public relations, reputational and issues response as well as content development and deployment support to clients in the franchise industry. Our unique ability to understand and serve both the needs of the overarching brand in addition to the priorities of the local owners and operators makes us uniquely suited to serve the fast-paced, entrepreneurial nature of franchises.

Franchise Clients

  • Mattress Firm
  • Chick-fil-A
  • Orkin
  • Primrose Schools
Client Impact


Jackson Spalding is Chick-fil-A’s agency of record for national and local media relations, serving both the brand and its 2,300+ franchise restaurant operators. In 2018, we garnered 23 billion impressions for the brand, up 123% from the previous year. We also contribute to the brand’s content initiatives for its digital magazine, The Chicken Wire, in addition to providing measurement programs, issues management and public affairs services, and supporting new restaurant openings teams.
Client Impact


Jackson Spalding provides strategic marketing communications and digital support to Primrose Schools across all of their business lines, including their nearly 400 franchised schools throughout 29 states. In 2018, we garnered more than 400 million media impressions through national and in-market efforts to amplify school groundbreakings, grand openings, industry awareness and other franchise-specific initiatives. We also execute social media campaigns targeted at prospective franchise owners, coordinate tradeshow support and related thought leadership opportunities. To bolster the general Primrose brand, we manage annual industry awards submissions, support web design and digital strategy, and produce long-form content for the Primrose Schools blog.
Client Impact

Interstate Batteries

Interstate All Battery Center was launched to fulfill both commercial and retail’s growing appetite for battery and portable power solutions. Jackson Spalding was tasked with increasing brand awareness and generating leads for its more than 200 franchise stores, both locally and within various industries, including biomed, fire and security, and IT. We continue to achieve this through developing content for sales purposes such as targeted LinkedIn campaigns, as well as trade media relations and targeted LinkedIn campaigns. To date, these LinkedIn campaigns generated an overall CTR of 0.70%, double the platform's 0.35% CTR benchmark.