Food & Beverage

Good marketing typically hones in on a shared experience or feeling, and there’s one human truth no one can deny – we all need to eat and drink. However, consumer preferences in the food and beverage space are continually shifting toward healthier and more convenient options, and demands for greater transparency about ingredients and production are increasing. With new products and retailers entering the market virtually every day, having a clear understanding of your brand and your audience’s needs is critical to stand out from the competition.

From product launches to new restaurant openings to issues management and packaging development, Jackson Spalding’s B2B and B2C food and beverage experience ranges from working with some of the best-known companies in the world to up-and-comers who are growing their footprint.

Food & Beverage Clients

Case Study

Global Water Replenishment Announcement

Case Study

A Design Studio Startup

Client Impact

The Coca-Cola Company

For more than 15 years, JS has partnered with The Coca-Cola Company to make announcements globally, nationally and locally; to internally educate and inspire associates; and to message coach and media train front-line associates, subject-matter experts and executives alike on some of the most high-profile projects and toughest issues facing the industry. As Coca-Cola evolves to become a total beverage company with a bold vision for a World Without Waste, it’s never been more important to equip and empower employees at all levels to authentically share the company’s innovations and actions. Jackson Spalding prides itself on being insiders on The Coca-Cola Company’s business, enabling us to be true extensions of their team as they embark on this exciting evolution.

Client Impact

Nod Hill

Jackson Spalding’s Steely Works Studio developed a logo and visual identity system that allowed Nod Hill, a Connecticut-based brewery, to communicate the distinct, nature-inspired flavors of its beer in a compelling manner to stand out from the crowd. The story-driven branding has empowered Nod Hill to capture the attention of consumers while also positioning it for future success. Nod Hill’s Founding Partner David Kaye reports that the unique branding sparked interest, not just among beer drinkers, but also from distributors and potential business partners. Additionally, the brand experienced a 25% increase in sales.

Client Impact

Chick-fil-A

Jackson Spalding is Chick-fil-A’s agency of record for national and local media relations, serving both the brand and its 2,400+ franchise restaurant operators. In 2018, we garnered 23 billion impressions for the brand, up 123 percent from the previous year. We also contribute to the brand’s content initiatives for its digital magazine, The Chicken Wire, in addition to providing measurement programs, issues management, media and speaker coaching and supporting new restaurant opening teams.