Financial Industry | Jackson Spalding

Financial

In one of the most regulated sectors in America, Jackson Spalding finds ways to set brands in the financial industry apart from mimics in the market. From traditional financial services to cutting edge fintech, finance drives America’s economy. More than anything, these companies sell opportunity and promises of a better tomorrow. Additionally, few sectors understand risk mitigation and calculated decision-making like financial services brands – and we respect that wholeheartedly.

Financial brands want an agency that understands the space and won’t need fundamental sector knowledge or a long ramp-up period. Whether it’s increasing loan applications, improving efficiency ratings or customer penetration/retention, we know what ultimately matters. And we use any and all tools that make sense to help our clients make more cents.

Financial Clients

Case Study

Investment Bank Capitalizes on New Identity

Thinkstand

Into the Breach: PR’s Role in Cybersecurity Crises

Client Impact

AloStar

Formed in 2011 after acquiring the assets of a failed institution, Jackson Spalding created a name and visual brand for the new entity that integrated with a successful lending platform. Jackson Spalding continued to provide marketing support in the form of highly-specialized industry media relations, trade show strategy and graphic design. Six years after launching, the AloStar brand was sold for more than $196 million.

Client Impact

Oconee State Bank

One of Georgia’s oldest community banks, Jackson Spalding supports Oconee State with a variety of copywriting, design and strategic communications needs. Through the years, Jackson Spalding has helped build the Oconee State brand by contributing to its annual reports, media relations efforts, graphic design needs and advertising campaigns. In 2018, Oconee State Bank was named as the area’s favorite community bank in The Athens Banner-Herald.

Client Impact

United Community Bank

For more than a decade, Jackson Spalding collaborated with United Community Bank, one of the South’s largest and most highly-regarded mid-size banks, to help them better communicate with investors and key audiences as it grew its footprint across the region. We accomplished this through media relations, community relations and investor communications efforts. During our time with United Community, the bank significantly expanded its assets and footprint, earning JD Power recognition for best customer service among regional banks.