While production and consumption sea changes in the energy industry have been discussed for decades, we are now feeling the momentum shift in ways never felt before. And brands are eager to tell their core audiences how they are innovating, changing and working to meet needs and save the world at the same time. Working with diverse members of the industry – from solar energy providers to battery distributors to local EMCs – JS is well-versed in developing strategies and messages to effectively reach a variety of audiences in dynamic times.
We’ve worked with our clients in the energy sector to launch integrated communications strategies to attract and retain customers in commoditized environments, to increase warehouse inventory churn and mitigate NIMBY concerns and pushback amidst infrastructure improvements. Regardless of the KPI, we always seek to energize efforts around driving business goals through communications.