While production and consumption sea changes in the energy industry have been discussed for decades, we are now feeling the momentum shift in ways never felt before. And brands are eager to tell their core audiences how they are innovating, changing and working to meet needs and save the world at the same time. Working with diverse members of the industry – from solar energy providers to battery distributors to local EMCs – JS is well-versed in developing strategies and messages to effectively reach a variety of audiences in dynamic times.

We’ve worked with our clients in the energy sector to launch integrated communications strategies to attract and retain customers in commoditized environments, to increase warehouse inventory churn and mitigate NIMBY concerns and pushback amidst infrastructure improvements. Regardless of the KPI, we always seek to energize efforts around driving business goals through communications.

Energy Clients

  • Interstate Batteries
  • Scana Energy
  • Georgia Transmission
  • Oglethorpe Power Corporation
  • Jackson EMC
  • Georgia EMC
  • Habersham EMC
  • Cherry Street Energy
  • SEDC
Client Impact

Georgia Transmission Corporation

The link between the state’s energy generators and local EMCs, Georgia Transmission Corporation tasked us with strengthening their stakeholder engagement efforts. To do so, Jackson Spalding leads the planning, concepting, design and implementation of an annual advertising and direct mail campaign for the organization, and has for the past 15 years.
Client Impact

Jackson EMC

Serving over 220,000 in Northeast Georgia, the electric cooperative wanted an advertising campaign that would make an impact. Jackson Spalding partnered with Jackson EMC to produce a series of TV and radio ads featuring Ty Pennington, the former host of Extreme Makeover: Home Edition, to convince homebuyers to make smarter choices when it comes to energy efficiency.
Client Impact

SCANA Energy

Natural gas provider SCANA Energy enlisted Jackson Spalding to increase its digital presence with a concerted content marketing strategy that included bolstering the company’s social media footprint through content creation and community management. This approach has allowed SCANA to better target and communicate with prospective consumers and drive retention and advocacy with current customers.