Automotive & Transportation Industry

Automotive & Transportation

We’re all headed somewhere, but it’s not always easy to get there. From launch events for global airlines and auto manufacturers to branding buses, trains and transit systems, to communicating the largest vehicle recall in U.S. history, Jackson Spalding’s interdisciplinary automotive and transportation team serves a wide range of companies in the automotive, transit, transportation and mobility industries. Our work is grounded in public-sector knowledge and private-sector experience, and enhanced by our understanding of both worlds. We’re here to help make your customer’s journey smoother, faster and more direct.

Automotive & Transportation Clients

Case Study

Toyota Family Reunion

Case Study

Rebranding a Startup To Go the Distance

Case Study

Multi-channel marketing
designed for the modern traveler

Client Impact

Toyota North America

Through our work with Toyota, we reset the standard for new vehicle previews to the press and influencers over a three-year period: a 618% growth in positive coverage, 900+ million impressions, a 30% improvement in budget efficiencies and record sales for the two largest Toyota/Lexus dealers in the Southeast over this period. JS also leads the communications and creative campaign efforts for the Takata airbag recall for Toyota in North America. By establishing a presence at events around the country, the brand connected with 50,000+ targeted consumers to alert them to the dangers of the faulty airbag inflators. Digital ads that complemented the effort generated a click-thru rate more than 5 times higher than the industry average.

Client Impact

ATL

Jackson Spalding is Atlanta-region Transit Link Authority’s first agency of record since their inception in 2018. The transit governance and funding authority oversees all regional public transit systems, creating the first ever integrated system in metro Atlanta. We launched the brand with a logo, key messaging, website, media relations and collateral pieces, and we continue to coordinate communication and brand standards among the 10 transit systems.

Client Impact

Flexdrive

A technology-based, car-share membership service, this start-up hired Jackson Spalding to help them visually rebrand, create a new digital strategy to attract B2B and B2C audiences and assets for the go-to-market campaigns. Jackson Spalding developed a website, video, collateral, paid media, and a social media calendar and content. Initial results against KPIs outpaced goals, driving 24,000 monthly landing page views and 6,500 app downloads.