Orkin Commerical

Launching a B2B Service at Lightning Speed

Orkin Fights Coronavirus with VitalClean™


As the COVID-19 pandemic shuttered businesses nationwide, Orkin’s Commercial services were taking a big hit. In response, we helped Orkin pivot fast – branding, packaging and launching a new disinfection service in under two weeks.

Services Provided

  • Messaging
  • Naming
  • Logo Design
  • Copywriting
  • Sales Enablement
  • Collateral
  • Customer FAQs
  • Graphic Design
  • Media Relations
  • Email Marketing
  • Advertising


The Results

Our nimble team worked with Orkin to bring a new product to market in under two weeks – and the results were also immediate. The service accounted for millions of dollars in sales within the first 60 days.

475 k

earned media impressions

10.2 m

advertising impressions

51 k

clicks to Orkin.com

The Team

Meet the JS team that worked at lightning speed to help Orkin Commercial launch and promote this new service offering: