Overview
Influencer relations is the practice of building a relationship(s) — based on shared goals and common values — between a brand and an independent party whose existing digital footprint (i.e. influence) can measurably impact the behavior of your intended audience (i.e. their peers). According to Nielsen, 90% of consumers trust peer recommendations, while only 33% trust traditional ads. This means the messages shared by influencers go a long way, and are therefore a successful way to inspire impactful experiences for your consumer.
Our Approach
We base our approach on what’s best for your brand and campaign. Our team can handle every element of an influencer campaign, or work alongside trusted agencies, talent agents or other networks. Whether one mega influencer, or a dozen micro influencers, no two clients are the same, nor is our influencer approach.
Influencer Success Stories
When influencer marketing is done well, it expands the reach of a brand’s key messages and introduces brands to new audiences, making it a cost-effective, scalable and a trusted means of broadly sharing messages. We’ve achieved this together with clients of all sizes. Here are a few recent examples.
Mattress Firm - High Tech Bedroom
Mattress Firm launched a campaign and event to reaffirm their technology credentials to consumers and prove that they curate a selection of sleep solutions with the best technology. In short, they wanted to demonstrate “real innovation and real value.”
The Results
We partnered with Apple co-founder Steve Wozniak, who promoted the event multiple times to his 582k Twitter followers. We also partnered with online influencers Carley Knobloch and Katie Linendoll on multiple blog, teaser and social posts, which resulted in more than 12k Twitter impressions with their 130k+ combined Twitter followers.
489
Instagram likes
600 k+
Twitter impressions
347
Twitter engagements
Orkin - Mosquito Control Awareness Week
To educate the public about mosquitoes and mosquito-borne diseases like Zika virus, Orkin leveraged its partnership with the Centers for Disease Control and Prevention to co-host a live Q&A on the Orkin Twitter handle to answer questions and address concerns during Mosquito Control Awareness Week.
The Results
We worked with five lifestyle influencers (with more than 220,000 collective Twitter followers) in key markets to help facilitate the conversation and drive participation in the hour-long chat.
46 m+
Twitter impressions
718
Twitter posts
100
Twitter participants trending in Atlanta
3,772
Twitter mentions
Toyota Top 10
The world’s largest automotive manufacturer wanted to: 1) form lasting relationships with local market influencers to pave the way for future partnerships; and 2) build brand awareness and highlight select vehicles. So, we helped them identify influencers with highly engaged, local followers. In Tampa, we launched the #ToyotaTop10 campaign, which highlighted the Corolla and RAV4 by putting 10 Tampa-based influencers behind the wheel of the vehicles for a week. To play up the “Top 10” theme of the campaign, we designed a magazine highlighting a list of Top 10 Tampa attractions.
The Results
The campaign garnered almost 3 million impressions in just one week, and Toyota has re-engaged several of the influencers for follow-up vehicle loans and reviews.
1.39 m
Twitter impressions
72 k
Instagram impressions
789 k
Facebook impressions
$3 k
donated to charity on behalf of campaign winners
The Team
Meet the JS team that works tirelessly alongside our clients to help influence
the influencers.
