Video Concepting + Production
JS was challenged with creating a hardworking piece of communication that highlighted both the Special Olympic athletes and Coca-Cola’s music-centered summer campaign. Budget constraints meant that licensing music was not an option, so our team had to get fiercely creative to satisfy the complex ask. Our solution? Let the athletes create the music themselves in this amazing 60-second TV spot.
The produced 60-second video was debuted on social media, in venue at the 2022 USA Summer Games, and on ESPN2 and ABC as part of their Games coverage in June in 2022.
Meet the creative minds behind this production: