Piedmont Healthcare

Feel-Good Healthcare Campaign Celebrates Generosity

Social media video series helps generate critical donations


As a health system governed by its mission to make a positive difference in every life it touches, Piedmont Healthcare needed the support of generous corporate and individual donors for funds and essential resources during the COVID-19 pandemic. Hospitals and health systems across the world were stretched thin, working tirelessly to maintain dwindling supplies and manage capacity throughout this unprecedented crisis.

Piedmont, one of Georgia’s largest health systems caring for COVID-19 patients statewide, received an outpouring of support from across the community, including from private sector donors like The Home Depot, SPANX, Rooms To Go and others. This kind of corporate support played an important role in Piedmont’s ability to effectively respond — from securing additional essential resources like personal protective equipment to preparing overflow ICU space for the influx of patients.​​


Services Provided

  • Marketing Strategy
  • Creative Concepting
  • Video Series
  • Social Media Campaign

The ad-like animated video series launched across Piedmont Healthcare's social media channels and played an important part in inspiring other corporate donors and community members to give back during this critical time.

The Home Depot

Rooms To Go

The Results

Throughout the pandemic, Piedmont has received more than 280k masks, 75k meals for health workers, 500k other pieces of PPE and $5.5 million in monetary donations. 
The campaign raised awareness for Piedmont and its donors in a big way.

44 k

video views

139 k


31 %

social media engagement rate

The Team

Meet the JS team that helped Piedmont Healthcare leverage social media to increase its donations in a time of need: