Our vision at Jackson Spalding (JS) is to be the most trusted and respected marketing agency. We know one of the best ways to make our vision a reality is to empower our leading team of experts to drive meaningful results for our clients. With the increase of clients tapping JS to implement paid media strategies, we knew the perfect person to lead the charge.
We are excited to share that Rachel Vaughan has been promoted to lead the Paid Media team at JS. In her new role, Vaughan is responsible for the management and growth of the agency’s paid media offerings, helping clients drive business results through a wide range of digital and traditional advertising channels.
“Paid media acumen is essential to our identity as an integrated agency, and Rachel brings strategic firepower, presence with clients and deep digital knowledge, all of which will be huge assets as we pursue a vision of fiercely strategic and fiercely creative multi-channel work,” said JS partner Randall Kirsch. “Rachel also is genuinely passionate about growing our paid media services and client footprint, and she has the business smarts to make it happen.”
Vaughan’s promotion comes amid an aggressive expansion of our agency’s paid media capabilities, especially in digital channels, along with continued investment in traditional media capabilities to ensure that every campaign can be tailored for maximum impact, wherever the client’s audiences may be found.