Hello good readers. You might not know it, but in the 21 years since Jackson Spalding started as a small Atlanta PR firm in 1995, it has expanded in a major way. We now have offices in Dallas and Athens, along with several outposts across the country. I’m fortunate to rep “JS New York,” where I split my time promoting Toyota’s East Coast media relations efforts in Manhattan, and helping other clients in my home office in Brooklyn.
I’m a native New Yorker, so it’s nice to immerse myself in a creative agency environment that blends the rough-and-tumble nature of the city with the down-home mentality that makes Jackson Spalding unique. And as anyone with an eye toward marketing communications knows, New York is the media capital of the world, so I spend my days delivering client messages to the vaunted outlets churning out national news from the Big Apple.
And man oh man, what a crazy summer it has been for the media! Last week, Nick Denton, the founder of the news and gossip website Gawker, announced that the site will be shuttered after a nasty lawsuit brought by the wrestler Hulk Hogan. Hogan won in court and is due to collect $140 million. Talk about taking your opponent to the mat.
Denton isn’t the only media heavyweight who took a fall this summer. Last month, after Fox News anchor Gretchen Carlson got forced out, she accused Fox chairman Roger Ailes of sexual harassment, which led to his own ouster. There have since been more rumblings within the halls of the News Corp building about a culture of harassment and chauvinism. It will be interesting to see if Ailes’ successors can keep the Fox ship afloat.
And don’t tell me print media is dying! In New York, the tabloid war rages on. Just the other day, the city’s two storied tabs, the New York Post and the Daily News, published front page headlines signifying what each editor-in-chief considered to be the day’s top story. The Post attacked Hillary Clinton for emails suggesting that donors received favors during her tenure with the State Department. The News walloped Donald Trump for suggesting that Second Amendment-rights activists could “do” something to stop Clinton from appointing judges. Any guesses as to where each paper’s political loyalties lie?
This no-holds-barred media frenzy in New York is a delight for an ex-reporter like me. From the gritty to the glamourous, the city has the scoop on everything. So if you’re passing through—preferably in a Toyota—give me a call, and I’ll buy you a meal at my local Chick-fil-A (The restaurant just opened its first two outlets in Manhattan.) and we’ll talk media relations.