ATLANTA—Fred Gretsch Enterprises has tapped Jackson Spalding for public relations supporting the music company’s 125th Anniversary in 2008. The company manufactures high-quality drums and guitars used by professional musicians around the world.
“We are delighted to have the opportunity to work closely with the Gretsch family to reacquaint music lovers with this iconic brand and its colorful history,” said Glen Jackson, one of the firm’s co-founders. “This is especially exciting for our account team, which includes two professional musicians who have long been Gretsch fans.”
The Gretsch Company began in 1883 when Friedrich Gretsch, a German immigrant, started making banjos, tambourines and other instruments in Brooklyn, NY. The company’s popularity grew with the emergence of rockabilly and rock-n-roll, attracting famous endorsers like Chet Atkins, Bo Diddley and George Harrison. Today, Gretsch guitars and drums are among the preferred instruments of studio musicians and recording artists looking for unique tonal quality and craftsmanship. Musicians currently touring with Gretsch gear include Bono, Brian Setzer, Charlie Watts and Phil Collins, among others.