Forbes partnered with leading market research firm Statista to create its inaugural ranking the best PR agencies in America. To establish the list, Statista surveyed more than 12,700 experts and 20,500 customers this summer, who collectively nominated more than 5,000 firms that were considered. This list was distilled to the 200 top-scoring firms, and Jackson Spalding earned a five-star designation – the highest attainable.
“Twenty-five years ago, Jackson Spalding was founded on the promise of becoming a fiercely independent agency partner, respected for our strategy, creativity and ability to garner trust,” said Jackson Spalding cofounder Glen Jackson. “To be recognized as one of America’s best PR agencies makes us incredibly proud, but also humbled and energized to continue serving our clients with the first-class services they expect as our dynamic industry continues to evolve.”
Forbes highlighted the ways these successful PR agencies have diversified their services beyond the classic pitch. “Whether it’s becoming more like consulting firms and advertising agencies or adding new offerings like research from data insights and surveys, PR firms have spent years integrating in deeper ways with clients,” the publication noted.
Forbes also pointed to several strategies that agencies including Jackson Spalding have adopted to help navigate the disruptions of 2020. Those include a focus on diversity & inclusion practices; increased focus on owned media and internal communications; and the creation of real-time COVID-19 trackers to inform clients on how the pandemic is affecting businesses.
Jackson Spalding has undertaken other measures to respond to this year’s tumult on behalf of its clients. Those include webinars on how brands can safely and effectively enter conversations surrounding the presidential election, protect their culture during times of hardship, and learn from other countries in the face of a global pandemic. The agency has also been a leader in developing initiatives that serve local communities, particularly during this year of uncertainty.
In 2020, the agency has also been recognized for several of its client campaigns. Most recently, Jackson Spalding earned multiple Georgia PRSA Phoenix Awards for projects with Primrose Schools, Piedmont Healthcare and Toyota Motor North America – an effort that was also recognized as one of the top 40 campaigns in the world by the 2020 Global SABRE Awards.