ATLANTA (March 29, 2007) — The Center for Civil and Human Rights (CCHR) Partnership has selected Atlanta-based independent public relations firm Jackson Spalding to lead communications efforts through the end of 2007. The Partnership, established by Mayor Shirley Franklin earlier this year, is responsible for coordinating all pre-development activities, including fundraising, center content, and formalizing a permanent organizational structure for the Center. The Jackson Spalding team, which includes PRecise Communications, a boutique public relations firm based in Atlanta that specializes in multicultural marketing, was awarded the contract following a competitive RFP process.
“Jackson Spalding and PRecise created a compelling communications team with diverse experience, a demonstrated commitment to establishing a world-class Center, and extensive knowledge of media and key decision makers in the community,” said Doug Shipman, executive director of the CCHR partnership. “Communication is crucial to a successful effort and we’re excited to work with the Jackson Spalding and PRecise team to continue gathering ideas and perspectives from across Atlanta and Georgia as we develop plans for the Center.”
The Jackson Spalding team will work with the CCHR partnership to gather a wide range of inputs while communicating the needs and progress of the effort. Through consensus building activities, public forums and media relations, the team will ensure all members of the community are informed and invited to contribute in the development process.
“We are truly privileged to be part of this historic effort,” said Bo Spalding, a principal of Jackson Spalding. “We have an important and unique story to share with the world. We look forward to stimulating discussion at the local, national and international level that will positively contribute to the realization of the Center.”
About the Center for Civil and Human Rights in Atlanta
The Center for Civil and Human Rights in Atlanta will commemorate the groundbreaking contributions of Atlantans and Georgians to the historic struggle for African-American freedom and equality, and also serve as a living center for ongoing contributions to human rights struggles around the world. The stories and experiences shared at the Center will be united by the following vision: Throughout the ages humans have sought to secure a decent and just place for themselves in their community or society. Sometimes to gain that sense of security they have had to fight to change the conditions of their lives. This Center will recognize and tell the stories of the universal search for a secure human existence.
About PRecise Communications
Founded in 2000, PRecise Communications specializes in consumer brand marketing, media relations, multicultural marketing and special events planning. Clients include The Coca-Cola Company, Spelman College, the 1-888-995-HOPE foreclosure prevention campaign, with Jackson Spalding, and (pro bono) the ATLANTA CARES Project.