Behind the Scenes with Jackson Spalding

According to the CDC, childhood obesity has more than tripled in the past 30 years. The news media and television shows like Jaime Oliver’s Food Revolution are spreading messages about eating right, but kids follow their parents’ lead, and healthy habits start at home.

That’s why Primrose Schools, a franchise organization of more than 200 early learning centers across the U.S., chose to encourage its parents – and parents everywhere – to get active with their children. But how? Together, Primrose and Jackson Spalding created and launched the “Primrose Family Dance-Off,” an online contest that gave families a fun, easy way to introduce physical activity into their routines.

In the end, the Family Dance-Off was a win for Primrose Schools and the contestants, as media coverage, social networking and community relations had families dancing across the country – and sharing the Primrose message.

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