Behind the Scenes with Jackson Spalding

As the holidays approach, companies are jockeying for position with consumers. But brands need more than a splashy pitch in this crowded marketplace. Only a product that delivers on its promise and inspires third-party endorsements will hook savvy buyers.

For Scratch Golf, a premium golf club manufacturer based in Chattanooga, Tenn., it was critical to leverage a limited budget to gain notice for a feel-the-difference product.

Jackson Spalding's Athens team devised a strategy to put this up-and-coming company into play with the world’s top golf reporters and made Scratch Golf a recognized leader in the industry.

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