Behind the Scenes with Jackson Spalding

With the current state of the economy, the competition for charitable donations is intense. More than ever, not-for-profits must tell a compelling story that motivates donors and affirms donations are going to a worthwhile cause. For the Boys & Girls Clubs of Metro Atlanta, that meant showing its Web site visitors that the organization embodies its new tagline, “a place where promise lives.”

By developing a Web site that integrates the real success stories of children who benefit from the Club’s activities, the Boys & Girls Clubs of Metro Atlanta did just that. Engaging interactive content, comprehensive information and moving accounts from the children themselves inspired more than one visitor to open his wallet. And with a customized content management system, a staff member with no Web programming expertise is able to keep the content fresh and up-to-date.

Jackson Spalding worked with the Boys & Girls Clubs of Metro Atlanta from the beginning to create a vision for the new site. What resulted was a dynamic resource for a successful organization.

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