Behind the Scenes with Jackson Spalding

We recently saw how important poise, clarity and word choice are when speaking in public. In the hours and days following President Obama’s inaugural address, news outlets dissected and critiqued every aspect of the speech.

While most of us will never address a crowd of millions, every public speaker has the potential to make a lasting impression on his or her audience — whether a small civic group or hundreds of conference attendees. The latter was the audience for Roger Hudgins, M.D., Chief Medical Officer of Neurosciences for Children’s Healthcare of Atlanta, at the 2008 North American Leadership Conference in Denver.

Dr. Hudgins and the Children’s Healthcare team came to JS Cultivation, the communications coaching division of Jackson Spalding, to develop a multimedia presentation that would captivate an audience of nearly 1,000 prominent financial donors from around the country.

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