Morehouse School of Medicine Hires Jackson Spalding

Firm named Agency of Record

ATLANTA (January 26, 2010) – Morehouse School of Medicine (MSM), one of the nation’s foremost community based medical schools, has engaged Jackson Spalding to support its public relations and internal and external communications efforts.

“We chose Jackson Spalding to help make sure all of our communications support our long-term vision and reflect current best practices for institutions like ours,” said Sally Davis, MSM’s Vice President for Institutional Advancement and Marketing and Communications. “They came highly recommended.”

Jackson Spalding’s team has already begun helping the school with media relations, including intensive campaigns around the nomination of U.S. Surgeon General (and MSM alumna) Dr. Regina Benjamin and a national health disparities conference co-hosted by MSM in Atlanta in December.

“Morehouse School of Medicine’s mission to create a more diverse health care workforce and address health issues that disproportionately impact underserved communities could not be more relevant right now,” noted Jackson Spalding co-founder Bo Spalding. “We are so proud to be supporting that mission and to call Morehouse School of Medicine a client.”

About Morehouse School of Medicine

Morehouse School of Medicine (MSM), located in Atlanta, Georgia, was founded in 1975 as the Medical Education Program at Morehouse College. In 1981 Morehouse School of Medicine became an independently chartered institution and the first minority medical school established at a Historically Black College and University in the 20th century. MSM is among the nation's leading educators of primary care physicians. Their faculty and alumni are noted in their fields for excellence in teaching, research and public policy, and are known in the community for exceptional, culturally appropriate patient care. For more information about Morehouse School of Medicine, visit www.msm.edu.

Background on Jackson Spalding

Jackson Spalding is one of the largest independent marketing communications firms in the Southeast, with offices in Atlanta, Athens and Dallas, Texas serving clients around the corner and around the world. It is a full-service image creation, cultivation and communications firm, representing companies “from first step to blue chip.” The firm has more than 60 professionals working across many business and organizational sectors. Clients include the Chick-fil-A Bowl, Children’s Healthcare of Atlanta, Delta Air Lines, Georgia Research Alliance, Orkin Inc., Publix Super Markets, and The University of Georgia. Jackson Spalding is a partner in Public Relations Organisation International, a network of independent public relations consultancies. For more information, please visit www.jacksonspalding.com.

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