Jackson Spalding to Promote 125th Anniversary of “That Great Gretsch Sound”
Gretsch picks Jackson Spalding for milestone anniversary promotion
ATLANTA—Fred Gretsch Enterprises has tapped Jackson Spalding for public relations supporting the music company’s 125th Anniversary in 2008. The company manufactures high-quality drums and guitars used by professional musicians around the world.
“We are delighted to have the opportunity to work closely with the Gretsch family to reacquaint music lovers with this iconic brand and its colorful history,” said Glen Jackson, one of the firm’s co-founders. “This is especially exciting for our account team, which includes two professional musicians who have long been Gretsch fans.”
The Gretsch Company began in 1883 when Friedrich Gretsch, a German immigrant, started making banjos, tambourines and other instruments in Brooklyn, NY. The company’s popularity grew with the emergence of rockabilly and rock-n-roll, attracting famous endorsers like Chet Atkins, Bo Diddley and George Harrison. Today, Gretsch guitars and drums are among the preferred instruments of studio musicians and recording artists looking for unique tonal quality and craftsmanship. Musicians currently touring with Gretsch gear include Bono, Brian Setzer, Charlie Watts and Phil Collins, among others.
About Jackson Spalding
Jackson Spalding is one of the largest independent communications firms in the Southeast, with offices in Atlanta and Athens, GA serving clients around the corner and around the world. It is a full-service image creation, cultivation and communications firm, representing companies “from first step to blue chip.” JS Creative, a division of Jackson Spalding, provides complementary marketing services in naming, corporate identity, graphic design, advertising creative and placement, Web site design and multimedia production. Together, the operation includes 55 professionals working across many business and organizational sectors. Clients include Barry Real Estate Companies, Chick-fil-A Bowl, Children’s Healthcare of Atlanta, Delta Air Lines, Orkin Inc., Post Properties, Publix Super Markets and The University of Georgia. Jackson Spalding is a partner in Public Relations Organisation International, a network of independent public relations consultancies.
Since 2003, Jackson Spalding has been named:
- among Atlanta Magazine’s top places to “keep your balance” in its annual “Best Places to Work: Dream Jobs” issue;
- a finalist in the Atlanta Business Chronicle’s “A+ Employers: The Best Places to Work in Atlanta” awards;
- “Copywriter of the Year” distinction from the Advertising Federation of Athens and the recipient of 2006 Gold and Silver ADDYs;
- one of the Atlanta Business Chronicle’s “Top Privately Held PR Firms in Atlanta”; and,
- one of the 20 “Best Agencies to Work For” for four consecutive years by The Holmes Report, a PR industry trade publication, as well as a “2007 Agency of the Year.”
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