Jackson Spalding to Promote 125th Anniversary of “That Great Gretsch Sound”

Gretsch picks Jackson Spalding for milestone anniversary promotion

ATLANTA—Fred Gretsch Enterprises has tapped Jackson Spalding for public relations supporting the music company’s 125th Anniversary in 2008. The company manufactures high-quality drums and guitars used by professional musicians around the world.

“We are delighted to have the opportunity to work closely with the Gretsch family to reacquaint music lovers with this iconic brand and its colorful history,” said Glen Jackson, one of the firm’s co-founders. “This is especially exciting for our account team, which includes two professional musicians who have long been Gretsch fans.”

The Gretsch Company began in 1883 when Friedrich Gretsch, a German immigrant, started making banjos, tambourines and other instruments in Brooklyn, NY. The company’s popularity grew with the emergence of rockabilly and rock-n-roll, attracting famous endorsers like Chet Atkins, Bo Diddley and George Harrison. Today, Gretsch guitars and drums are among the preferred instruments of studio musicians and recording artists looking for unique tonal quality and craftsmanship. Musicians currently touring with Gretsch gear include Bono, Brian Setzer, Charlie Watts and Phil Collins, among others.

About Jackson Spalding

Jackson Spalding is one of the largest independent marketing communications firms in the Southeast, with offices in Atlanta, Athens, Ga. and Dallas. It is a full-service image creation, cultivation and communications firm, representing companies “from first step to blue chip.” The company includes more than 60 professionals working across many business and organizational sectors. Clients include Chick-fil-A, Cousins Properties, Children’s Healthcare of Atlanta, Delta Air Lines, Morehouse School of Medicine, Orkin Inc., Post Properties, Primrose Schools, Publix Super Markets and The University of Georgia. Jackson Spalding is a partner in Public Relations Organisation International, a global network of independent public relations consultancies, and in the Issues Management Network, a consortium of crisis communications firms. For more information, please visit www.jacksonspalding.com.

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